ASM Company Rebrand
One of my first tasks upon taking over as Lead Graphic & Motion Designer was to redesign the entire look of Access Sports Media. I started with the logomark and then, in collaboration with other designers and the marketing team, set about to redesign the website and all marketing materials.
The website was streamlined to only the most important information and was kept in line with our new branding.
It was also important to establish brand guidelines. In the past, the company wasn’t as strict about brand consistency and it led to non-uniform work going out. This time the guidelines were distributed and strictly enforced.
